Junyo Disrupts K-12 Market with Introduction of EdLights

Innovative Market Intelligence Platform for K-12 Publishers and Suppliers Delivers Unique and Actionable Insights About Districts and Schools

WASHINGTON, DC– Jun 3, 2013 – CIC 2013 – Junyo, [and TriplePoint client], a pioneer in developing data-centric solutions with the power to improve efficiencies and learning processes within the education system, today announced EdLights, a disruptive K-12 market intelligence platform that delivers unprecedented marketplace visibility, usability, and affordability to educational publishers and suppliers.

The EdLights suite of products provides actionable insights about nearly every U.S. district and school, empowering the educational channel like never before to understand and better respond to schools’ individual needs.

Interested parties can find out more at www.edlights.com, or visit Junyo’s booth #22 at the Content in Context conference and tradeshow taking place this week in Washington, D.C.

“Junyo’s primary mission is to improve teaching and learning through the

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use of data to inform and ultimately improve instruction. EdLights is a critical first step in achieving this objective,” said Steve Schoettler, founder and CEO of Junyo and former co-founder and employee number one at Zynga “EdLights delivers all of the functionality one would expect in a modern business tool and directly addresses the needs of companies selling to schools at both a corporate and individual salesperson level. By enabling a targeted, informed approach for publishers and suppliers, we’re helping to ensure that the right resources are getting to the students and teachers that need them.”

EdLights’ product suite enables Junyo to support all levels of sales, marketing and customer-management activity within the K-12 environment. EdLights Prospector is the flagship product and the world’s first K-12 market intelligence tool designed specifically for the needs, budgets and mobility requirements of individual sales representatives. EdLights File Service is for corporate environments and provides Prospector’s deep marketplace data plus additional subcategories in a convenient CSV file format that companies directly upload into their CRM systems. EdLights Contacts offers additional school and district contact lists for separate purchase and makes all information visible, including phone and email.

EdLights’ benefits include:

Visibility – EdLights delivers unprecedented insight into the needs of K-12 schools

  • Instant targeting at the district and school levels using hundreds of unique data points
  • Immediate filtering and customized searching capability
  • Full access to more than 1.8 million K-12 personnel – no “hidden” emails
  • Rich and current data on student populations, funding (federal, state, local), expenditures, community demographics and more

Usability & Mobility – Prospector’s intuitive interface and File Service’s convenient CSV upload ensure EdLights can provide market intelligence to the entire channel, whether in the office or on the road

  • Easy access from anywhere on desktops or mobile devices (Prospector)
  • Adjustable map views to quickly locate a school or district (Prospector)
  • Straightforward integration with existing CRM systems (File Service)

Affordability – Each EdLights product costs significantly less than its competitive counterpart while delivering great functionality

  • Unlimited annual usage (Prospector, File Service and Contacts)
  • Multiple pricing plans (Prospector, File Service and Contacts)
  • Generous credits for high “bounce backs” on undeliverable emails (Contacts)

“There has never been a better time to leverage the power of data to improve the K-12 system. In addition to getting schools the right resources, EdLights helps publishers and suppliers increase their productivity and close more sales more quickly,” said Wayne Poncia, vice president of business development at Junyo. “As it stands today, the K-12 public education system delivers the lowest ROI of any U.S. industry. We firmly believe that EdLights will help change that.”

Junyo will demonstrate EdLights in its booth #22 at the Content in Context (www.contentincontext.org/2013/) conference and tradeshow, taking place today through June 5, 2013, in Washington, D.C. Follow Junyo and EdLights on Twitter @junyo and @edlights.

 

Caity Doyle

Caity is a former English teacher and the editor of Technapex. Caity is extremely passionate about education and is TriplePoint PR's resident edtech expert. When not researching education policy and edtech, she enjoys running along the Bay Trail while blaring the Boss through her headphones, watching the Giants beat the Dodgers, and meeting fellow Italians in North Beach.

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About Caity Doyle

Caity is a former English teacher and the editor of Technapex. Caity is extremely passionate about education and is TriplePoint PR's resident edtech expert. When not researching education policy and edtech, she enjoys running along the Bay Trail while blaring the Boss through her headphones, watching the Giants beat the Dodgers, and meeting fellow Italians in North Beach.