A little over a month ago, the edtech world was abuzz with the record venture funding round awarded to online education company Lynda.com, the web-based subscription service for educational videos that was founded in 1995. The company received funding to the tune of $103 million, and just last week purchased video2brain, another library of online courses to add to Lynda.com’s course offerings of 83,000 videos and 1,500 courses.
This week, AllThingsD‘s Kara Swisher conducted a video interview with Lynda.com’s founder and namesake, Lynda Weinman, who describes her experience in building the video library from the ground up. Weinman describes how Lynda.com grew through word of mouth, and the importance and benefits of charging for services. In the interview, Swisher asks Weinman how online education has changed since she founded the site, to which Weinman replies:
“I think more and more people are trying it. I mean, the number one way that we’ve grown has been through word-of-mouth and just having our members tell other people it worked for them. When you’re a subscription service and you charge, there’s no way you’re going to grow unless people find what you’re doing of value. So I think the fact that we’ve grown organically is testament to the fact that we provide value. We know that our number one mission is to actually impart education and help people learn.”
Check out the video, embedded below. Have you ever used Lynda.com’s services? If so, share your impressions in the comments section or with us via Twitter to @Technapex or @ce_doyle.