Pearson, Microsoft, and Barnes & Noble Join Forces to Form an “Online Education Dream Team”

Photo courtesy of TechnoBuffalo

Photo courtesy of TechnoBuffalo

Last week, Pearson, Microsoft, and Barnes & Noble announced a partnership that, according to the Wall Street cialis generic online Journal, have analysts saying the three companies are poised to become an “online education dream team.”

Pearson will invest $89.5 million in NOOK Media, Barnes & Noble’s e-reader, tablet, and digital bookstore company and in turn gain cialis generic online a five percent equity stake. Microsoft‘s investments in 2012 totaled to $300 million, giving the company a 16.8 percent stake in NOOK Media.

The partnership — particularly with education publishing giant Pearson — certainly shows Barnes & Noble’s goals to position the Nook tablets and e-readers as educational tools, which could potentially transform how textbooks are administered to students.

In a press release, Pearson announced that the purpose of the investment was to pair their own online learning expertise with NOOK Media’s expertise in online distribution and customer service in the hopes of improving digital content, access, and services to students.

“Pearson and Barnes & Noble have been valued partners for http://cialisonline-lowprice.com/ decades, and in recent years both have invested heavily and imaginatively to provide engaging and effective digital reading and learning experiences,” said Pearson North America CEO Will Ethridge. “This new agreement extends our partnership and deepens our commitment to provide better, easier experiences for our customers. With viagra online this investment we have entered into a commercial agreement with NOOK Media that will allow our two companies to work closely together in order to create a more seamless and effective experience for students. It is another example of online viagra our strategy of making our content and services broadly available to students and faculty through a wide range of distribution partners.”

It remains to be seen how the partnership will affect online education, but analysts are optimistic. Analysts at viagra by mail financial services firm Janney released a statement about the new partnership: “We believe [Barnes & Noble] at the center, along with Pearson, [Microsoft], and Liberty Media, forms a powerhouse of software, content, and hardware and we expect additional cialisonline-lowprice.com announcements in the near future that could be potentially disruptive in the world of digital education.”

Caity Doyle

Caity is a former English teacher and the editor of Technapex. Caity is extremely passionate about education and is TriplePoint PR's resident edtech expert. When not researching education policy and edtech, she enjoys running along the Bay Trail while blaring the Boss through her headphones, watching the Giants beat the Dodgers, and meeting fellow Italians in North Beach.

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About Caity Doyle

Caity is a former English teacher and the editor of Technapex. Caity is extremely passionate about education and is TriplePoint PR's resident edtech expert. When not researching education policy and edtech, she enjoys running along the Bay Trail while blaring the Boss through her headphones, watching the Giants beat the Dodgers, and meeting fellow Italians in North Beach.