Though based in Britain, Pearson (publishers of the Financial Times and Penguin books) gets most of their revenue from education services in the U.S., so the company hopes that purchasing North American company EmbanetCompass will boost education sales, which have plateaued in recent years with the decline of print products.
EmbanetCompass touts itself as the “premier provider of online services and technological solutions for top-tier academic institutions.” Their services include learning program design and development, student recruitment, faculty training and support, data-driven student retention, learning analytics, and even counseling, tutoring, and mentoring for students.
Pearson has already dipped their toe into online learning services through partnerships with U.S. universities including Arizona State University, California State Universities, and other community college systems in the Midwest.
Pearson is eager to dive into the rapidly-growing online education market, and released the following statement, courtesy of Bloomberg Businessweek: “Institutional services are one of the fastest growing areas of the U.S. higher education market. Out of 6,700 degree-granting institutions in the U.S., approximately 175 institutions engage third party vendors to power online programs.”