Given the popularity of PSY’s Gangnam Style in the U.S. I find it surprising that McGraw-Hill Education hasn’t gone the other way around and signed a deal to develop interactive e-books to teach Korean to Americans.
The beautiful thing about education technology is its capacity for making the world a more connected place and in some cases, dealing with the language barrier between folks. McGraw-Hill Education’s agreement with Korea’s leading digital media company Dragonfly is set to yield a series of interactive e-books to enhance English language learning among young Asian students. After all, there is more to the English language than just “hey, sexy lady.”
The new agreement will bring together McGraw-Hill’s LEAD21 program with Dragonfly’s digital products, leading to new books which are slated for an early 2013 release. As you’d expect, these products will be formatted to fit the web and mobile devices.
“We are delighted to partner with Dragonfly to enhance learning outcomes for students by creating a learning experience that’s truly engaging,” said Angeline Poh, managing director of McGraw-Hill Education Asia. “By bringing together McGraw-Hill Education’s strong educational content and Dragonfly’s know-how in technology, this collaboration gives both companies a unique edge as we work to meet the needs of students and teachers.”
Dragonfly also specializes in online game development and dabbles in cutting-edge digital entertainment tech like augmented reality. Think Google Glasses, and you’re on the right track.
To learn more about McGraw-Hill’s K-5 LEAD21 program, visit www.wglead21.com. My plan was to also include a link to Dragonfly’s site, but Chrome gave me a malware warning when I tried to visit it. So we won’t go there.